Distinctive Publishing

Drive for quality sees business increase for Print & Mail Runner

A thriving new North East business is increasing its sales and says that a drive for quality by its customers is one of the reasons for the growth.

Print & Mail Runner, which is based in Hexham, Northumberland, specialises in managing print and direct mail marketing campaigns.
The company was established by experienced print and direct marketing expert Alastair Smith, who worked in the industry in increasingly senior positions for fourteen years before setting up his business.

He said: “We are picking up increasing amounts of work, not just regionally but nationally as well, with a lot of that work coming from clients in London, especially in the leisure, training and pharmacy sectors.

“I am definitely sensing more confidence in the market as the UK economy recovers. We are noticing that clients have bigger budgets to spend.

“There is also more demand for quality. Take business cards as an example. During the recent difficult economic times, clients would regard business cards as a commodity, something to be bought at the cheapest price.

“Now, that has changed and they are more prepared to spend a little more on quality. We have responded to that demand by developing a new range of high quality foil-blocked, embossed and ‘velvet’ laminated business cards.”
The business, which recently underwent a significant re-brand to give it a refreshing new look, and has also become a limited company, has stepped up its marketing.

Alastair said: “We are getting a lot of attention on Facebook and Twitter but particularly on Linked-In, where we post a lot of information that is useful to customers and potential customers, not just product information but also on issues of general interest. We are involved in some really interesting conversations.”

The company can be contacted at Office 1, 36 Gibson Fields, Hexham, Northumberland NE46 1AS Tel: 0191 580 2031 E-mail sales@pm-runner.co.uk The website is http://pm-runner.co.uk/