Distinctive Publishing

Focus on quality pays off for company

A thriving North East business is increasing its sales – and says that the big theme for its customers is quality.

Print & Mail Runner, which is based in Hexham, Northumberland, and specialises in managing print and direct mail marketing campaigns, says that more clients are focusing on producing high quality materials.

The company was established by experienced print and direct marketing expert Alastair Smith, who worked in the industry in increasingly senior positions for fourteen years before setting up his business.
He said: “We are seeing more and more clients interested in the quality of design for products such as business cards, stationery and brochures.

“It’s not just about producing high volumes without considering how things look. Our customers want quality as well and are increasingly taking an interest in the design process. It is becoming a strong trend.

“They want things to look good and we can help them achieve that through the quality of our paper and our initiatives such as embossed cards.

“We do not simply print things without checking either. We make sure that the item will go out to the highest quality and we flag up any problems in advance so they can be corrected. If a supplied picture is not going to reproduce well, for instance, we will do our best to address the problem.”

The company can be contacted at Office 1, 36 Gibson Fields, Hexham, Northumberland NE46 1AS Tel: 0191 580 2031 E-mail sales@pm-runner.co.uk The website is http://pm-runner.co.uk/