A thriving North East business has merged the two sides of its operation and undergone a significant re-brand in order to strengthen its position in the market place.
The business, now named Print & Mail Runner, is based on Kingsway North on the Team Valley estate in Gateshead, and specialises in managing print and direct mail marketing campaigns.
The company was established by experienced print and direct marketing expert Alastair Smith.
He set up the direct mail side of the operation, Monkey Mail, in 2012 and the printing side, Print Runner, five months later, in February 2013.
Now, he has brought the two businesses together as Print & Mail Runner, with a new look and a new website at http://pm-runner.co.uk/
Alastair, who worked in the industry in increasingly senior positions for fourteen years before setting up his business, said: “Because marketing campaigns can include direct marketing and print work, it made sense to bring the two businesses together.
“There can be a lot of crossover and this way we can offer all aspects of the work through one business. It is a much simpler arrangement.
“Both of the businesses had done well on their own since I set them up but bringing them together makes for a much stronger brand. It is all about looking to secure the future of the business.
“To coincide with the move, we have gone through a significant re-brand to give the business a refreshing new look and it seems to have worked. Things have gone really well since the two businesses became one.
“The business is based on a quality one-to-one service and repositioning it in this way makes a lot of sense because it adds to the quality of what we offer.“
The company can be contacted at: 6 Kingsway North, Team valley Trading Estate, Gateshead, Tyne & Wear NE11 0JH Tel: 0191 580 2031 E-mail firstname.lastname@example.org